Hi, I’m Kuhan Supramaniam. An expert SEO Consultant in Melbourne.

SEO is important for your business because it helps your website rank higher in search engine results pages (SERPs), which in turn increases visibility and drives more traffic to your site. By optimising your website for search engines, you can attract more qualified leads, improve brand awareness, and ultimately increase revenue.

The time it takes to see results from SEO varies depending on several factors, such as the competitiveness of your industry, the current state of your website, and the specific strategies used in your SEO campaign. Generally speaking, it can take anywhere from a few weeks to several months to start seeing noticeable results.

While there are some basic SEO tactics that you can implement yourself, hiring a consultant can be highly beneficial for ensuring that your website is optimised to its fullest potential. An experienced SEO consultant can conduct a thorough website audit, develop a comprehensive strategy tailored to your specific needs and goals, and monitor and adjust your campaign over time to ensure ongoing success.

The cost of SEO can vary widely depending on factors such as the size and complexity of your website, the competitiveness of your industry, and the specific services provided by the consultant you engage. It’s important to understand that SEO is a long-term investment, and while it may require an initial financial commitment, it can yield significant returns in the form of increased traffic, leads, and revenue.

The specific results you can expect from SEO depend on your goals and the strategies used in your campaign. However, some common outcomes include improved search engine rankings, increased traffic to your website, higher quality leads, and improved brand awareness and credibility. Ultimately, the success of your SEO campaign will be measured by the impact it has on your business’s bottom line.

SEO is a long-term strategy, and it typically takes several months to start seeing noticeable results. The timeline can vary depending on factors such as the competitiveness of the industry, the quality of the website and content, and the level of investment in SEO efforts.

On-page SEO refers to optimising the content and structure of a website to improve its search engine rankings. This includes elements such as title tags, meta descriptions, internal linking, and keyword optimisation. Off-page SEO, on the other hand, refers to the activities that are done outside of the website to improve its ranking. This includes link building, social media marketing, and other strategies that aim to improve the website’s visibility and authority.

Some of the best practices for keyword research include using a variety of tools to identify potential keywords, looking at search volume and competition levels for each keyword, analysing the intent behind each search query, and choosing keywords that align with the website’s content and goals.

There are several ways to measure the success of SEO efforts, including tracking search engine rankings for target keywords, monitoring website traffic and engagement metrics, and analysing the quality and quantity of backlinks to the site.

Some common mistakes to avoid in SEO include over-optimizing content for keywords, using unethical or black-hat SEO tactics, neglecting the importance of mobile optimisation, and failing to regularly update and refresh website content. It’s important to work with an experienced SEO consultant who can guide you through the best practices and help you avoid these common pitfalls.