What regulated industries taught me about E-E-A-T, and why some ranking drops can’t be found in an audit When I was working at a marketing agency a few years ago, a client portfolio was handed to me in my first week. One of the accounts was an alkaline water filter business whose rankings had been […]
What Heated Rivalry Taught Me About SEO (And Myself)
Everyone thinks Heated Rivalry is a hockey show with a lot of sex scenes. They’re not entirely wrong. There is hockey, and yes, the intimate scenes are central to the story. But anyone who’s actually watched the show knows it’s about something much deeper: communication, shame, and the cost of hiding who you really are. […]