Professional Services
Digital PR &
Outreach
Strategies
Great content alone isn't enough to build authority in search. I work with you to earn editorial links from journalists and publications that actually matter, so your rankings reflect the value you're already providing.
1,500+
Projects Delivered
95%
Success Rate
12+
Years Experience
"Kuhan consistently goes above and beyond to ensure the success of his clients' SEO campaigns!"
You’ve poured your heart into creating valuable content, but it feels like you’re shouting into the void. I understand how frustrating it is when your expertise isn’t getting the recognition it deserves.
Here’s the thing: search engines are looking for signals that your work matters. When respected industry sites and trusted media publications link back to your content, it tells Google that you’re a credible voice worth listening to. That’s when your rankings start to climb.
Through strategic Digital PR, I help you earn those high-quality outreach links by building genuine relationships with journalists and getting your expertise in front of the right audiences. It’s about making sure the valuable work you’re already doing gets the visibility it deserves.
This is what I’ve learned working with businesses in your position: search engines need more than quality content to determine authority. They look at who else is vouching for you through backlinks or outreach links, which are links from other reputable websites pointing to yours.
When authoritative sites in the industry link to your content, it signals to search engines that your information is trustworthy and valuable. It’s similar to recommendations from respected colleagues in your field. Without these signals, even excellent content can struggle to reach its full ranking potential.
If you’ve found yourself wondering how to build these outreach links ethically, Digital PR and strategic link building might be the missing puzzle piece of your SEO strategy.
What Digital PR and Link Building Actually Means
Digital PR and link building can sound complicated, but I’m here to clarify what these practices entails and how they work when done properly.
You’ve probably heard that “outreach links matter” for SEO, but let me explain what that actually means for your business.
The Evolution of Link Building
What is Link Building?
Link building is simply the practice of earning "outreach links" from other websites back to yours. Think of each link as a vote of confidence. When another site links to your content, they're essentially telling their audience (and Google) that your work is worth paying attention to.
Here's why this matters: these outreach links are one of the primary ways Google decides which content to trust and prioritise in search results. The more quality sites linking to you, the more Google sees you as an authority in your space.
The Transformation
Traditional Link Building
The old way felt transactional and awkward
- Reaching out asking for links
- Transactional approach
- Often felt spammy
- Low success rates
- Potentially risky tactics
Modern Digital PR
The natural evolution - much more effective
- Create compelling original research
- Develop unique insights
- Build helpful resources
- Journalists want to reference your work
- Links earned naturally through value
When the Magic Happens
When your content earns links naturally because it's valuable, you're not just boosting your rankings. You're building genuine authority and trust in your industry. That's where the real magic happens.
Think of it this way: traditional link building might involve reaching out to others to ask for a link. Digital PR involves creating something valuable enough that others naturally want to share and reference it, and strategically making sure the right people know it exists.
Key Differentiators
Old School Link Building
Asking sites to add your links
Guest posting just for the link
Directory submissions
Link exchanges
Paid placements
Modern Digital PR
Creating newsworthy content and data
Building relationships with journalists
Earning editorial mentions
Responding to journalist requests
Thought leadership positioning
How Digital PR Works
I understand that the process of earning media coverage and link building can feel mysterious, especially if you don’t have existing relationships with journalists or publications. Let me walk you through how this work is approached.
Digital PR Strategy Process
A comprehensive approach to building authority and earning high-quality backlinks
1
Identifying Your Linkable Assets
Not every piece of content is equally newsworthy or link-worthy. I start by trying to understand what makes your business and expertise interesting to journalists and other websites. This includes:
- Original research/data you have collected
- Unique perspectives on industry trends
- Expert commentary on current events in your field
- Tools or resources you've created
- Case studies or client results
- Your founder's unique story
I will help you identify and create assets that journalists and bloggers will genuinely want to reference in their own sites and content.
2
Creating PR-worthy Content and Angles
Sometimes, you might already have content that just needs some proper positioning. Other times, I might recommend creating new content - whether it may be research, surveys or resources that are specifically designed to attract media attention and outreach links. This might involve:
- Conducting industry surveys and publishing findings
- Creating comprehensive guides that become guidebooks and go-to resources
- Developing data visualisations that media sites will want to share
- Positioning your expertise around timely industry topics
- Creating interactive tools that provide value to users
The goal is to create content that serves both your audience and provides value to journalists looking for sources.
3
Strategic Media Outreach
Once I have compelling content and angles, I will reach out to relevant journalists, bloggers and publications who cover topics in your industry. This makes outreach strategic and personalised:
- Research journalists who cover your topic area
- Tailor pitches to their specific audience and tone
- Use platforms like Source Bottle where journalists actively seek expert sources
- Monitor journalist requests for sources and commentary
- Build relationships over time, not just transactional one-off pitches
The key is understanding what journalists need and providing genuine value, not just promoting your business.
4
Ongoing Relationship Building
Digital PR isn't a one-time campaign. The most successful strategies involve becoming a go-to source in your industry. Over time, this may look like:
- Maintaining relationships with media contacts
- Regularly creating new PR-worthy content and data
- Monitoring your industry for reactive PR opportunities
- Building a reputation as a reliable, quotable source
Eventually, journalists start reaching out to you, rather than you always reaching out to them.
My Digital PR Strategy
Different businesses require personalised approaches to Digital PR and link building. Here are the main strategies that I help clients with, depending on their goals and industry.
Digital PR Methods
Strategic approaches to earning high-quality backlinks and media coverage
Data Driven PR
It involves creating original research, surveys or data analysis that journalists want to cite. This method is great for businesses with customer data, market insights or ability to conduct research. With this, industry publications can cite your research with outreach links to your reports or data.
Linkable Asset Creation
This method involves creating infographics, visual data and comprehensive guides that are share-worthy. It's great for businesses that have complex information that is best visualised, allowing multiple sites to embed or link their content back to your visuals.
Expert Source Positioning
Using platforms like HARO or Source Bottle to respond to journalist requests is a viable method that connects subject matter experts who can provide quotes, insights and their expert opinions. This leads to regular mentions in media sites and publications as a trusted source.
Resource & Tool Creation
Depending on the nature of your business, this method involves building valuable templates, tools or comprehensive guides with your technical expertise, so that bloggers and websites naturally link to your resources as a reference.
What To Expect From My Services
I know that the world of Digital PR, link building and outreach can be overwhelming, especially if you’ve had bad experiences with link building services in the past. Here at Kuhan Supramaniam Consulting, here’s what I focus on in my work with clients.
My Approach
Built on integrity, quality, and genuine value creation
Core Value
Ethical Practices Only
I only pursue outreach links that are editorially earned, never paid placements that are disguised as content. Every link I help you earn follows Google's guidelines and comes from genuine media interest or value you're providing. You will never have to worry about any penalty risks from our work.
Focus
Quality Over Quantity
One backlink from a respected industry publication or media site is worth more than dozens of low-quality directory links. I focus on earning links from sites that have authority in your space and can drive referral traffic.
Method
Strategic, Not Spammy
I don't blast generic pitches to hundreds of journalists. Outreach is based on research, it's personalised and focused on creating genuine value for the journalists and publications that I contact.
Commitment
Transparent Reporting
You will always know what outreach I'm doing, which publications I target and the results achieved from these efforts. Not only do I track outreach links that I earn, but also the domain authority of linking sites, referral traffic and brand mentions.
Let’s Build Your Authority Together
If you are ready to explore how Digital PR and strategic link building could help improve your search visibility and industry authority, I would love to discuss your situation.
I offer a complimentary strategy session where we’ll review your current backlink profile and competitive landscape, identify potential PR angles and linkable assets, discuss relevant strategies and answer all your questions regarding the process and what to expect.
After the session, even if you decide that the approach isn’t right for you, you’ll have a clearer understanding of how Digital PR can benefit you and what opportunities may exist for your business.
Your Digital PR Questions Answered
Here are some questions I often hear from businesses considering Digital PR & Outreach services:
How is this different from “buying outreach links”?
I will never purchase outreach links or participate in link schemes that violate Google’s guidelines. Instead, I will help you earn editorial mentions through legitimate PR strategies, including creating newsworthy content, building relationships with journalists, and providing value that will naturally earn results in link building. The difference lies in the fact that journalists and editors will choose to include these links due to the value it adds to their content, not because we paid for placement.
How long does it take to see results from Digital PR?
It is more unpredictable than other search engine optimization (SEO) tactics, as it is heavily reliant on factors outside of our direct control, like journalist response rates and publication schedules.
What do Digital PR and link building typically cost?
Costs will vary based on the competitiveness of your industry, the goals and specific strategies that make sense for your business. As this is not a digital PR agency, there is a lot of personalisation that goes into the work I produce for our clients. Contact me to discuss what would be a realistic budget for your specific situation and needs.
About Kuhan Supramaniam
Kuhan Supramaniam is an award-winning SEO consultant based in Melbourne with over 10 years of experience helping businesses boost their online visibility and drive organic growth. Specialising in creating customised SEO strategies that deliver real results, Kuhan has also received awards for his outstanding SEO work in Australia by helping his clients succeed online.