Professional Services
eCommerce
SEO
Strategies
Your online store deserves to be found by the people already searching for what you sell. I help Ecommerce businesses move beyond paid ads and build lasting organic visibility so your products show up when it matters most.
1,500+
Projects Delivered
95%
Success Rate
12+
Years Experience
"Kuhan consistently goes above and beyond to ensure the success of his clients' SEO campaigns!"
You’re running an online store. You’ve put thought into your product selection, your pricing is competitive and your customers love what you sell. Despite that, when you look at where your traffic comes from, it’s almost entirely paid advertising: Google Ads, Facebook Ad and some Instagram or TikTok promotions.
The math is clear: every dollar spent on ads directly impacts your profit margin. The moment your ad budget runs out or costs increase, your traffic drops almost immediately. Your products struggle to show up on customer search results unless your brand name is mentioned.
Here’s what we’ve learned working with Ecommerce businesses. Most online stores aren’t showing up in search results not because of their products or prices, but due to their websites not being optimised for how search engines discover and rank Ecommerce sites.
This is where Ecommerce SEO comes in. It’s the difference between competing on search engine results pages where potential customers are already looking for products like yours, and remaining invisible to anyone who doesn’t already know your brand.
What is Ecommerce SEO?
Ecommerce SEO is the practice of optimising your online store so that your product pages, category pages and brand appear prominently in search engine results when potential customers search for products you sell.
Unlike general search engine optimisation (SEO), eCommerce SEO services addresses specific challenges:
Ecommerce SEO Challenges
1
Most online stores have dozens, hundreds or even thousands of product pages. Creating unique, optimised content for each one requires different strategies than optimising a handful of service pages or blog posts.
2
Many Ecommerce sites use manufacturer descriptions, which leads to duplicate content across the web. Search engines may not know which site to rank, and may not rank any version highly.
3
How products are organised affects both user experience and search engines understand your site. Poor site structure can prevent your best products from being discovered.
4
Online stores often face specific technical SEO challenges: slow load times from product images, complex filtering systems that create duplicate content, mobile experience issues on product pages and more.
This is why working with an Ecommerce SEO consultant or company that specialises in online stores typically yields better results than general SEO applied to an Ecommerce context.
How We Approach Ecommerce SEO
We understand that every online store is different. Different platforms, different products and different customer bases. This is how Kuhan Supramaniam Consulting typically helps online stores improve their organic visibility and grow sales.
Ecommerce SEO Services
A comprehensive approach to improving your online store's visibility in search results and driving more organic traffic to your products.
Site Audit & Strategy
Before we make any changes, we need to have an in-depth understanding of your current situation. Our eCommerce SEO audit evaluates:
- How search engines are currently crawling and indexing your product pages
- Technical issues that might be preventing products from appearing in search results
- Your site structure and how it affects both user experience and search visibility
- How your product descriptions compare to competitors in search results
- Your site's load time and performance
From this audit, we develop a prioritised strategy focused on changes that will have the most impact on bringing customers to your online store through organic search.
Product Page Optimisation
Your product pages are where transactions happen, so getting them to appear in search results is crucial. Our product page optimisation usually includes:
- Optimising product descriptions to be unique, informative and keyword-rich without losing persuasive quality
- Implementing structured data (schema markup) for rich snippets with reviews, pricing and availability
- Ensuring product images are optimised for both quality and load time
- Writing title tags and meta descriptions that improve click-through rates from SERPs
- Internal linking strategy to pass authority to your most important products
- Creating product content that answers customer questions and addresses search intent
For online stores with large product catalogs, we develop scalable processes so you're not manually optimising every single product page.
Category Page Enhancement
Category pages are often underutilised by Ecommerce websites, but they can rank for high-value searches and serve as entry points to your online store. We help optimise category pages through:
- Adding descriptive content that helps search engines understand the category while providing value to customers
- Strategic use of target keywords that match how customers search for product categories
- Optimising category structure and subcategories for both navigation and SEO
- Implementing filters and faceted navigation without creating duplicate content issues
- Internal linking between related categories and to featured products
- Creating compelling category meta descriptions that improve click-through rate
Technical SEO for eCommerce
eCommerce sites face specific technical challenges that can prevent products from being discovered. Our technical SEO work for eCommerce sites addresses:
- Site speed optimisation, especially for product images and page load times
- Mobile experience improvements
- Crawl budget optimisation for larger online stores with many product pages
- URL structure and site architecture that makes sense to both users and search engines
- Implementing canonical tags appropriately
- Ensuring proper indexation so search engines know which pages to show in results
These technical improvements often provide the foundation that allows other eCommerce SEO efforts to succeed.
eCommerce Content Strategy
While product and category pages are essential, content marketing can support your eCommerce SEO efforts by:
- Capturing informational searches that lead to eventual product purchase
- Building authority in your niche that benefits your entire site
- Creating content that naturally attracts backlinks to your online store
- Addressing customer questions and concerns that affect purchasing decisions
- Targeting keywords that product pages can't rank for effectively
We help develop blog posts and resource content that serves your potential customers while strategically linking to relevant product and category pages, guiding searchers toward products when they're ready to buy.
Link Building for eCommerce
Link building helps establish your eCommerce business as a trusted authority in the eyes of search engines. For online stores, this might include:
- Digital PR campaigns around product launches or company news
- Creating linkable assets like buying guides, research or tools
- Building relationships with industry blogs and publications
- Pursuing links from relevant directories and industry resources
- Encouraging and showcasing customer reviews which often contains backlinks
Quality links from reputable sites help improve your domain authority, which benefits all your product pages' ability to rank.
Ecommerce Platforms
Delivering tailored SEO solutions across leading platforms
Shopify
Certified
Magento
Expert
WooCommerce
Specialist
BigCommerce
Proficient
Wondering Why SEO is Important for ECommerce?
We understand that investing in Ecommerce SEO services requires both budget and patience. Here’s why many online businesses find it worthwhile despite the initial investment:
Why Ecommerce SEO Matters
Competitive Search Advantage
An optimised product page can rank above much larger retailers if it better matches what searchers are looking for. This lets smaller online stores compete effectively for visibility.
24/7 Customer Discovery
Your product pages appearing in search results means potential customers can discover your store anytime - even when you're asleep, during holidays or when work gets busy.
Better User Experience = More Conversions
eCommerce SEO improvements improve not just user experience and conversions, but also how many people visit your online store and how many of them turn into customers once they arrive.
See How Ecommerce SEO Could Help Your Store
If you’re curious whether Ecommerce SEO services would be a worthwhile investment for your online store, we’d be happy to discuss your specific situation.
During your complimentary assessment, we will:
- Review your online store’s current visibility in search engine results pages
- Identify opportunities where your products could be ranking but currently aren’t
- Assess technical factors preventing product pages from appearing in search
- Compare your organic presence to competitors in your space
- Provide honest guidance about realistic results for your situation
Even if you decide eCommerce SEO isn’t the right investment for your business right now, you’ll leave with a clearer understanding of your online store’s search visibility and opportunities for your site’s growth.
Common Queries About Ecommerce SEO Services
Here are some questions that we often hear from Ecommerce business owners considering hiring an Ecommerce SEO service.
How to differentiate eCommerce SEO and regular SEO?
ECommerce SEO focuses on challenges that are specific to online stores: optimising large product catalogs, preventing duplicate content across similar products, structuring category pages for both users and search engines, connecting search visibility directly to revenue and more. An eCommerce SEO consultant understands these unique considerations rather than treating your online store like a blog or service website.
How long does it take to see results from your efforts?
Most websites start seeing initial improvements within 3 to 4 months, where some product pages rank better, or an increase in organic traffic to category pages, rich snippets appearing in search results. More substantial results typically develop over 6 to 12 months as your site builds authority. Ecommerce SEO is undeniably a longer-term investment as results compound over time.
Does it matter which platform my website uses?
Yes, as different Ecommerce platforms have different SEO considerations. For instance, Shopify has URL structure limitations, BigCommerce handles larger catalogs differently while WooCommerce often needs speed optimisation. Our eCommerce SEO services account for your platform’s specific strengths and limitations, ensuring that our recommendations are actually implementable on your platform.
How much do eCommerce SEO services cost?
Typically, pricing varies based on your store size, platform and scope of work needed. Get in contact with me to discuss the recommendations for your site and how much they will cost you!
About Kuhan Supramaniam
Kuhan Supramaniam is an award-winning SEO consultant based in Melbourne with over 10 years of experience helping businesses boost their online visibility and drive organic growth. Specialising in creating customised SEO strategies that deliver real results, Kuhan has also received awards for his outstanding SEO work in Australia by helping his clients succeed online.