Professional Services
Local SEO
Strategies
That Work
When someone nearby searches for what you offer, your business should be the first name they see. I help you optimise your Google Business Profile and local presence so search engines can find you, trust you and show you to the people who matter most.
1,500+
Projects Delivered
95%
Success Rate
12+
Years Experience
"Kuhan consistently goes above and beyond to ensure the success of his clients' SEO campaigns!"
You’ve built something special. Whether it’s a boutique in Melbourne or a service that helps your local community, you know the value that you provide. But there’s a specific kind of frustration that comes when you search for what you do, and your business is nowhere to be found on google maps listing.
It feels like there’s a digital wall between you and the people walking right past your door. I understand that behind every Google Business Profile is a person who just wants to serve their community. Your Google Business Profile is the listing that appears when people search for your business or browse Google Maps. It shows your location, contact details, opening hours, customer reviews, and photos. For many local businesses, it’s the first thing potential customers see before deciding to visit or call.
What is Local SEO?
At its core, Local SEO is the bridge between your physical front door and the person searching on their phone nearby. It ensures that search engines can:
- Locate your business accurately within your specific service area.
- Verify your trust through consistent “NAP” data (Name, Address, Phone number).
- Showcase your reputation via Google Business Profile (GBP) and customer reviews.
- Understand your relevance to local search queries like “near me” or “Melbourne services”
My Approach to Local Growth
Your Google Business Profile
(Digital Storefront)
I don't just optimise your profile. I will help you tell your story. From selecting the right categories to managing reviews with grace, I make sure your first impression is a warm one.
Being Seen Where It Matters
(Local Map Pack)
I work behind the scenes to ensure Google trusts your location. By aligning your Name, Address and Phone Number across the web, I remove the obstacles that keep you hidden.
Content That Speaks Local
I help you create content that resonates with your specific community by addressing local needs and questions that your customers are actually asking.
The Local SEO Process: A Path to Connection
1
Local Presence Audit
I'll start by understanding your specific neighborhood and the challenges you've faced with your local rankings.
- Crawl of local citations to find inaccuracies.
- Competitor analysis of the local Map Pack.
- Review of your current GBP for missed optimisation opportunities.
2
Strategic Local Implementation
Allows us to address the "pains" of local search by building a foundation of trust and authority.
- Optimising your GBP with high-quality photos and empathetic descriptions.
- Implementing Local Schema markup so search engines understand your service area perfectly.
- Building high-quality local citations to strengthen your business.
3
Ongoing Local Monitoring & Growth
Shows us that local SEO is a journey, rather than a one-time task. I'll stay by your side as your business grows.
- Monthly performance tracking on Google Search and Maps.
- Review management strategies to help turn happy customers into your best advocates.
- Local content refinement to ensure your messaging stays relevant to your community.
Real Results for Melbourne Businesses
I believe that local SEO shouldn’t be a mystery. You deserve to see exactly how these local seo strategies translate into real-world foot traffic and phone calls.
I believe that local SEO shouldn’t be a mystery. You deserve to see exactly how these local seo strategies translate into real-world foot traffic and phone calls.
In my work done across Melbourne and Australia, I’ve seen how adjustments to a Google Business Profile can turn a quiet storefront into a local landmark. Whether it’s helping a boutique florist in Richmond show up for ‘gift shops near me’ or ensuring a family-run service in Brunswick is the first name on the map, my focus is on building your reputation where it matters most: at home.
What This Looks Like For You
Visual Trust
I don't just send reports. I show you the heat maps of where your customers are finding you.
Review Stories
I help you highlight the reviews that tell a story, not just the ones that give you five stars.
Local Case Studies
I'll walk you through how similar businesses in your area went from unlisted to unmissable.
Ready to Put Your Business on the Map?
If you’re tired of being invisible in local search and want to start showing up where your community is already looking, I’d love to discuss your situation.
During a free local SEO consultation, I will:
- Review your current Google Business Profile and local presence
- Discuss your business goals and the area you serve
- Identify gaps in your local citations and NAP consistency
- Explore what competing businesses in your area are doing well
- Outline what a local SEO strategy could look like for your business
- Recommend whether you need a full local SEO setup or lighter optimisation
- Provide an honest assessment of time and investment required
Even if you decide to manage your local SEO internally, you’ll come away with a clearer picture of where your business stands in local search and what it would take to improve it.
Your Questions About Local SEO Answered
I have 50+ five star reviews, why am I still not in the top 3?
This is one of the most common frustrations I hear. While reviews are vital for empathy and trust, Google also looks at ‘proximity’ and ‘prominence’. If your technical business data (like your address formatting) is inconsistent across the web, Google might get confused about your location. I’ll fix that underlying technical data so your great reviews can help you even further!
Is Local SEO a one-time setup or a monthly cost?
Think of Local SEO like a digital storefront. You can build it once, but if you don’t sweep the steps or update the window displays (your profile), Google and your potential customers start to wonder if you’re still open. I offer both initial packages and ongoing support, depending on your businesses’ current needs.
Can I still rank locally if I don’t own a physical space?
Absolutely! Many of the hardest-working businesses are Service Area Businesses (SABs) like plumbers, florists or consultants that go to their clients. Google has specific rules for these businesses to ensure you don’t get penalised for not showing an address. I am specialised in helping these businesses claim their territory on the map.
About Kuhan Supramaniam
Kuhan Supramaniam is an award-winning SEO consultant based in Melbourne with over 10 years of experience helping businesses boost their online visibility and drive organic growth. Specialising in creating customised SEO strategies that deliver real results, Kuhan has also received awards for his outstanding SEO work in Australia by helping his clients succeed online.